At Spotlightwebs, we take a data-driven approach to SEO, ensuring sustainable growth for our clients. Here are the results of three months of comprehensive SEO optimization for a client’s website. The work focused on three key areas, which we detail below.
This project involved a news website with a domain less than a year old—it was launched in the fall, and we started working on it on December 1st. During this period, traffic increased from 1,000 to 15,000–18,000 monthly visitors and continues to grow.
Technical SEO Enhancements
Fixing Core Web Vitals
- Addressed LCP, CLS, and FID issues
- Improved server response times
- Implemented lazy loading and optimized JavaScript execution
Optimizing Robots.txt & XML Sitemap
- Updated robots.txt to allow better crawlability
- Created an updated XML sitemap for better indexing
Resolving Indexing Issues & Site Architecture
- Fixed orphan pages and ensured all key pages were indexed
- Identified and removed broken links and unnecessary redirects
Server & Performance Optimization
- Configured caching mechanisms (WP Rocket & Perfmatters)
- Implemented Gzip compression and response headers optimization
- Minimized DOM structure complexity
Content & Duplicate Issues
- Removed duplicate content and canonicalized similar pages
- Improved structured data implementation (Schema.org, OpenGraph)
On-Page SEO Improvements
Content & Readability Enhancement
- Conducted a full content audit and improved structure
- Reformatted articles with bullet points and proper heading hierarchy
Semantic Core Optimization
- Refined keyword distribution
- Improved internal linking structure
- Optimized URLs for SEO best practices
Multimedia & Image Optimization
- Compressed images to enhance load speed
- Added proper alt tags and descriptive filenames
Schema Markup Implementation
- Integrated structured data for better SERP appearance
- Enhanced metadata for featured snippets
Ongoing SEO Support & Continuous Optimization
Regular SEO Maintenance
Updating semantic core as per algorithmic updates
Monitoring indexing issues and resolving them proactively
Improving website performance through speed enhancements
Content Strategy & UX Refinements
Creating structured content briefs for writers
Enhancing UX/UI elements for better engagement and lower bounce rates
The Outcome: Tangible SEO Success
Indexing & Search Rankings: Improved significantly
Organic Traffic Growth: From 1,000 to 15,000–18,000 visitors per month
Brand Visibility: Enhanced domain authority and search presence
FAQs: Common SEO Optimization Questions
1. How long does it take to see SEO results?
SEO improvements typically take 3-6 months, depending on competition and industry.
2. What tools are best for SEO monitoring?
Some of the best tools include Google Search Console, Ahrefs, and Screaming Frog.
3. How often should content be updated?
Regular content updates (every 3-6 months) help maintain rankings.
4. Does site speed affect SEO?
Yes, page speed is a Google ranking factor and impacts user experience.
5. What are orphan pages, and why should they be fixed?
Orphan pages have no internal links pointing to them, making them harder for search engines to crawl.
6. Is link-building still relevant in 2025?
Yes, but it should be high-quality and focused on relevance, not quantity.
Conclusion
The results speak for themselves! With a structured SEO approach, significant improvements in organic traffic and search rankings are achievable. At Spotlightwebs, we continue to refine and optimize strategies to ensure long-term growth and success for our clients.